Bring to life your story with our brand storytelling agency expertise.
Bring to life your story with our brand storytelling agency expertise.
Bring to life your story with our brand storytelling agency expertise.
Brand storytelling.
What you say and
how, matters.
What you say and how you say it matters because the strength of
story is what drives the strength of your business. We will cut through the
complexity, simplify your narrative and create a powerful story that
connects with your audience and fuels business growth.
Cut-through the complexity, simplify
your narrative and clarify ideas.
We will create a powerful story that
connects with your audience and
fuels your business growth
You're looking for a story that communicates your product or service to get people behind the idea, customers to act or investors to persuade, but you're finding it hard to explain what you're all about. Story Accelerator defines and crafts your story in just seven days.
You're looking to untangle your business story, bring a product to life, reimagine your vision or communicate your brand. This tier is designed to build a strong foundation around a big story idea that clearly articulates your entire narrative to create sales and marketing effectiveness.
For companies looking for a change of direction, established brands wanting transformation or leaders seeking clarity. This tier is designed to take a holistic approach to unlock your brand's DNA, strategic positioning and business story narrative.
Story Accelerator
Story Maker
Story Teller
StoryAccelerator
$1200.00
Designed as a rapid approach to developing your story.
We define a series of marketing messages and story
ideas for your business or product that communicate
clearly and effectively to your customers.
This creatively intensive, fast-moving session is all about getting to the heart of what you are trying to say, how you can you say it and to whom.
Understand the communication challenges you face
Explore ideas together to build your story
Identify your key messages
Understand why your audience should believe you
With the insights and decisions taken from our sprint session, we’ll develop and build your story.
Overarching story with a compelling narrative
A series of marketing messages
Presentations, feedback and refinement
7 days delivery
StoryMaker
$2500.00
The Story Maker captures your market position,
insights into your ideal customers, and what motivates
them. Who or what are they comparing you against?
With these learnings, we craft a compelling story with
messages and impactful headlines.
We learn all about you by discussing the business's heartbeat, its challenges and ambitions. This phase defines the brief, sets the compass and aligns everyone on the project.
Zoom discovery session
Together, we’ll work from the inside out to uncover insights behind your business story. We get you talking about what matters most to your customers.
Unpack insights about how your customer thinks, feels and acts
We explore the why, how and what of your business
Discover your personality and voice
Start to build a foundational story narrative
We articulate your story to clearly communicate why you're in business, what you offer and why your customers should care.
The big idea – the central message that drives all story development
An overarching story narrative
A series of core messages and headlines to support your story
Presentations, feedback and refinement
We demonstrate your story's personality and potential in the market by using images and story.
A storyboard presentation
10 days delivery
StoryTeller
$6000.00
The StoryTeller is the strongest foundation for your
business and marketing. It combines research,
strategy, brand DNA, big idea, and your story—the
complete blueprint that builds from the inside out.
A kick-off meeting to discuss your organisation’s strategy, your audiences and your industry. We review your plans, strategies, competitors and other relevant information, ensuring we are briefed and aligned.
Discovery session
Project roadmap and timeline
We study your competitors' brand stories, communications and strategies to understand your landscape. This will reveal valuable insights and opportunities to position and differentiate your brand story.
Competitor insights and opportunities presented
Our workshops are designed to challenge your rational thought processes to inspire emotional thinking. Together, we unlock your brand’s full potential.
Explore where you envision your brand being in 15 years
Unpack insights about how your customers think, feel and act
Deep dive into your business, people and values
Explore the opportunities from the competitor audit
Summary of observations and insights
Using the insights and ideas from our workshops, we identify and build the foundation for your brand’s DNA.
A concise articulation of your purpose and vision
Manifesto that guides the way you do business
Presentations, feedback and refinement
We create a powerful idea that gets to the heart of your brand. You'll get a clear story to communicate exactly who you are and what you stand for, aligning with your customers' motivations and values.
Definition of your positioning
A big idea – the central message that drives all story development
An overarching story narrative
A messaging framework to drive your story, inspire action and build trust
Presentations, feedback and refinement
We demonstrate your story's personality and potential in the market by using images, words and typography.
A few of the stories we have crafted
and set up for success.
A few of the stories we have crafted and set up for success.
With 20 years of branding excellence, we are very proud
to have worked with many Australian and global brands.
Check out some of our friends we’ve helped.
It always starts with you. We listen and learn your story to
understand exactly what is needed and how we can get you
there together.We want you to make the right decision and
know that we are a great fit for your business.
Your story is your most powerful asset. Every company, brand or
product needs a story. That’s why we’ve designed three tiers to
suit different goals and challenges. If you don’t quite see what you
are looking for, connect with us, and we can tailor an approach to
your needs.
Purchase our Story Accelerator and Story Maker tiers directly on
our site, and the Name Navigator tier has the option for a series of
scheduled payments. No matter your chosen option, you’ll know
exactly what you’re getting, how long it takes, and the costs.
Every business is different, with different story needs. If you’re not quite sure which
tier suits you, let’s discuss your project and recommend the best tier for you.
We keep our approach to payments simple. Because each tier has different deliverables and timing, our payment terms are as follows:
- The Story Accelerator tier requires a full, up-front payment to commence.
- The Story Maker tier requires a 50% up-front deposit. The balance is payable upon completion.
- The Story Teller tier has three payment milestones.
Our secure online payment and invoicing system makes it easy and safe to complete your transaction. All major credit and debit cards are accepted. However, if you prefer bank or electronic transfer, contact us here.
You will be automatically notified of your project details and receive our direct contact information. Then, within 24 hours, you’ll be emailed a project plan and a calendar link to book your first meet-and-greet call at your convenience.
Our revision stages use constructive feedback to inform the next round of writing. We have allocated a set number of revisions for each story tier, which is required to deliver exceptional story-led branding and marketing for our clients.
In the unlikely event that a client requires further revisions, we may need additional fees to cover our time. We review this on a case-by-case basis, and we will always be
as fair as possible.
We know that sometimes, in business, speed is of the essence. We will always do our best to accommodate your timeline but will not sacrifice our high-quality guarantee. Connect with us to discuss your schedule, and we will do our best to accelerate your project. If your deadline is non-negotiable, we offer a premium service with an additional fee to fast-track your project.
AI is a fantastic tool for initial research.
However, because we offer our clients the highest calibre of story-led marketing and brand-defining words, AI is not for us. We believe in crafting ownable ideas for originality and personality using our own creative minds.
Sure, we are always open to meeting in person. However, because we work with businesses across many countries, sometimes it’s impractical. The great news is that
our face-to-face online meetings are personable, efficient and practical for many clients. If you would prefer to meet with us in person, let’s connect and discuss how.
Absolutely. We offer 30-minute consultation at no charge to discuss whatever is on your mind and answer any questions you may have.
Call us today at (61) 482 700 819 to schedule your appointment, or use the link below to schedule a meet-and-greet.
A comprehensive deep dive into your business strategy, competitive landscape, brand, culture, audiences and core offerings. We'll uncover and define your brand's DNA, position your brand with a big idea and articulate your story, pillars and messages. We visualise your brand story to demonstrate its potential.
We deliver a Storyteller Blueprint that includes:
Competitor opportunities and differentiation
Brand DNA – purpose, vision and manifesto
Brand positioning and big story idea
Brand story narrative
Brand pillars
Core messages
Brand story visualised
Note: Due to the in-depth nature of this tier, ATP takes a limited number of storyteller clients each year.
30 days delivery
Payments milestones
For this tier we have a staged approach to our payment.
Stage 01Commencement payment$2,000.00
Stage 02Progress payment$2,000.00
Stage 03Completion payment$2,000.00
How to make a payment
Complete your details for all payment information. Your
commencement payment willl be sent via email with a link to pay.
A story that captures your business or product positioning so you can articulate it with clarity and confidence. You get a customer-centric story that weaves all parts of your messages together to drive your sales and marketing.
We deliver a Story Maker Guide that includes:
A big story idea (single central message)
Story narrative defined and articulated in your personality
Your story defined with targeted marketing messages that differentiate your business or product, communicating to your audience clearly and effectively.
We define your brand’s positioning, articulating what you do, why you do it and why your customers should care. We bring to life your positioning with a brand name that communicates what you stand for and aligns with your customer's motivations.
Discovery session, brand name and positioning brief
This comprehensive scope of work unpacks everything about your business,
culture and customers to define and articulate your brand’s DNA and market
positioning. We use this brand name strategy to develop name concepts and
build consensus with decision-makers.
Project immersion and brand name brief
Competitor insights
Workshops
Brand positioning – who, how and why
Brand DNA – purpose, vision and manifesto
25 brand names
Name visualisation
Brand name presentations
Unlimited name revisions
Brand name availability and trademark report
Social usernames and URL recommendations
Selected brand name design expression
30 days delivery
Payments milestones
For this tier we have a staged approach to our payment.
Stage 01Commencement payment$2,500.00
Stage 02Progress payment$2,000.00
Stage 03Completion payment$2,000.00
How to make a payment
Complete your details for all payment information. Your
commencement payment willl be sent via email with a link to pay.
Go to market with a brand name that defines your business and gives you
momentum. We translate your idea into a compelling name that sets you apart
from your competitors and engages people to take action.
First, we develop three to five strong brand pillars. These pillars are the simplest distillation of what you stand for as a brand and why the brand matters. For each brand pillar, we develop a set of supporting messages that reinforce the pillar’s concept.
Workshop session to explore your business and brand
Competitor research
Follow-up session to refine our learnings and agree on the brief
Define your brand pillars
Articulate your brand messages to support each pillar
Consultation on how to integrate your brand pillars and messages
We start at the heart of your business to lay the foundation of your brand. We then articulate your north star and how you get there in concise, clear statements that provide opportunities to connect, engage and inspire.
Discovery session to uncover where you're going and how you will get there
Three crafted options for your vision and mission statements
One round of feedback and revisions
Consultation on how to integrate your mission/vision with your business
We’ll define your tagline after exploring many ideas, settling only on a simple and power-packed line that communicates your brand story or idea in a few, strong memorable words.
Discovery session to explore your brand’s proposition and objectives
Category and competitor research
Follow-up session to refine our learnings and agree on the brief
Our campaigns will deliver action with big ideas, no matter if your target is large or small, bold or subtle. Concept ideas include headlines, visualisation, a description of the idea and an example of how it can be applied.
Discovery session to explore ideas and objectives
Follow-up session to refine our learnings and agree on the brief
Four campaign concepts with visualisation
Feedback session for development and refinement
Advice on the messages, formats and channels to help go to market
Note: An additional round of two campaign concepts, if required
We’ll craft your pitch with simplicity, defining who you are, what you do and the problem you solve. Grab your audience’s attention, make them care and never forget you.
Discovery session to explore your business, ideas and what problem you're solving
Customer and competitor review
Follow-up meeting to refine our learnings and agree on the brief
A powerful “about us” narrative that builds trust and communicates what’s at the heart of your brand. A page that’s not all about you but what matters to your potential customer, building authority and demonstrating real value.
Discovery session to learn about who you are, your ideas and your business
Customer and competitor review
Follow-up session to refine our learnings and agree on the brief
Two crafted options of your “about page” with headlines
We clarify your message and craft engaging, consumer-centric content that connects with your visitors, clearly articulates the value of your offer and provides a crystal-clear call to action.
Workshop session to explore ideas and objectives
Audience and competitor research
Follow-up session to refine our learnings and agree on the brief
Two concepts of your landing page with headlines, content and a call to action
Your existing story to create a stronger, more cohesive narrative
Using customer insights to drive marketing
How to apply your brand story to communications
Here’s what you can expect:
No matter where you are on your name or story journey, we work with you to find an approach that works for you, providing clarity, direction and specific actions so you can take your project to the next level.
An objective 'outside-in' look at your project
Fast action steps that you can implement
Evaluation of existing names or stories
Practical and insightful advice
The guidance needed to inspire informed decisions
How to book your consultation session
Select the consultation time required.
Once purchased, you will receive an email with
details on scheduling a meeting on Zoom or a
call.
On the email will be a link to complete pre-consultation questions.
The level of financial and resource commitment that’s required to rebrand
Shortlisting, interviewing, selecting and managing your brand agency
Building a roadmap to rebrand successfully
Here’s what you can expect:
A partner to solve specific problems quickly, tailor advice to your needs or be a safety net across the entire timeline of your project. This gives you all the reassurance you need at any point in the rebranding process.
Advice, troubleshooting or project rescue
An objective 'outside-in' look at your project
Strategies to secure buy-in and acquire resources
The guidance needed to inspire informed decisions
4 days delivery
How to book your consultation session
Select the consultation time required.
Once purchased, you will receive an email with
details on scheduling a meeting on Zoom or a
call.
On the email will be a link to complete pre-consultation questions.
$6,000.00
