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Crown Casino Melbourne

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story teller $6,000.00
Here’s what you’ll receive:

A comprehensive deep dive into your business strategy, competitive landscape, brand, culture, audiences and core offerings. We'll uncover and define your brand's DNA, position your brand with a big idea and articulate your story, pillars and messages. We visualise your brand story to demonstrate its potential.

We deliver a Storyteller Blueprint that includes:

  • Competitor opportunities and differentiation
  • Brand DNA – purpose, vision and manifesto
  • Brand positioning and big story idea
  • Brand story narrative
  • Brand pillars
  • Core messages
  • Brand story visualised

Note: Due to the in-depth nature of this tier, ATP takes a limited number of storyteller clients each year.

30 days delivery

Payments milestones

For this tier we have a staged approach to our payment.

  • Stage 01 Commencement payment $2,000.00
  • Stage 02 Progress payment $2,000.00
  • Stage 03 Completion payment $2,000.00

How to make a payment

Complete your details for all payment information. Your commencement payment willl be sent via email with a link to pay.

Any questions? Schedule a quick catch-up
You’re covered with payment protection so that you can cancel and get a full refund up to 24 hours after your purchase.
*By clicking I agree to the Terms & conditions
story tier $2,500.00
Here’s what you’ll receive:

A story that captures your business or product positioning so you can articulate it with clarity and confidence. You get a customer-centric story that weaves all parts of your messages together to drive your sales and marketing.

We deliver a Story Maker Guide that includes:

  • A big story idea (single central message)
  • Story narrative defined and articulated in your personality
  • Four to six messages with headlines
  • Story visualised
10 days delivery
Proceed to checkout
Any questions? Schedule a quick catch-up
You’re covered with payment protection so that you can cancel and get a full refund up to 24 hours after your purchase.
*By clicking I agree to the Terms & conditions
story accelerator $1,200.00
Here’s what you’ll receive:

Your story defined with targeted marketing messages that differentiate your business or product, communicating to your audience clearly and effectively.

  • Compelling story
  • Four to six marketing messages
  • Story and messaging presentation
7 days delivery
Proceed to checkout
Any questions? Schedule a quick catch-up
You’re covered with payment protection so that you can cancel and get a full refund up to 24 hours after your purchase.
*By clicking I agree to the Terms & conditions
story tier $2,800.00
Here’s what you’ll receive:

We define your brand’s positioning, articulating what you do, why you do it and why your customers should care. We bring to life your positioning with a brand name that communicates what you stand for and aligns with your customer's motivations.

  • Discovery session, brand name and positioning brief
  • Competitor insights
  • Brand positioning – who, how and why
  • 20 brand names
  • Name visualisation
  • Brand name presentation
  • A second round of 20 names, if required.
  • Brand name availability report
  • Social media usernames and URL recommendations
14 days delivery
Proceed to checkout
Any questions? Schedule a quick catch-up
You’re covered with payment protection so that you can cancel and get a full refund up to 24 hours after your purchase.
*By clicking I agree to the Terms & conditions
name navigator $6,500.00
Here’s what you’ll receive:

This comprehensive scope of work unpacks everything about your business, culture and customers to define and articulate your brand’s DNA and market positioning. We use this brand name strategy to develop name concepts and build consensus with decision-makers.

  • Project immersion and brand name brief
  • Competitor insights
  • Workshops
  • Brand positioning – who, how and why
  • Brand DNA – purpose, vision and manifesto
  • 25 brand names
  • Name visualisation
  • Brand name presentations
  • Unlimited name revisions
  • Brand name availability and trademark report
  • Social usernames and URL recommendations
  • Selected brand name design expression
30 days delivery

Payments milestones

For this tier we have a staged approach to our payment.

  • Stage 01 Commencement payment $2,500.00
  • Stage 02 Progress payment $2,000.00
  • Stage 03 Completion payment $2,000.00

How to make a payment

Complete your details for all payment information. Your commencement payment willl be sent via email with a link to pay.

Any questions? Schedule a quick catch-up
You’re covered with payment protection so that you can cancel and get a full refund up to 24 hours after your purchase.
*By clicking I agree to the Terms & conditions
story tier $1,200.00
Here’s what you’ll receive:

Go to market with a brand name that defines your business and gives you momentum. We translate your idea into a compelling name that sets you apart from your competitors and engages people to take action.

  • Naming meeting and briefing
  • 15 brand names
  • Visualisation of recommended names
  • Name presentation
  • A second round of 15 names, if required
  • Availability report
7 days delivery
Proceed to checkout
Any questions? Schedule a quick catch-up
You’re covered with payment protection so that you can cancel and get a full refund up to 24 hours after your purchase.
*By clicking I agree to the Terms & conditions
  1. Make selection
  2. Confirm selection
  3. Make payment
Brand Pillars and Messages $1500
Here’s what you can expect:

First, we develop three to five strong brand pillars. These pillars are the simplest distillation of what you stand for as a brand and why the brand matters. For each brand pillar, we develop a set of supporting messages that reinforce the pillar’s concept.

  • Workshop session to explore your business and brand
  • Competitor research
  • Follow-up session to refine our learnings and agree on the brief
  • Define your brand pillars
  • Articulate your brand messages to support each pillar
  • Consultation on how to integrate your brand pillars and messages
10 days delivery
Any questions? Schedule a quick catch-up
You’re covered with payment protection so that you can cancel and get a full refund up to 24 hours after your purchase.
*By clicking I agree to the Terms & conditions
Vision and Mission $950
Here’s what you can expect:

We start at the heart of your business to lay the foundation of your brand. We then articulate your north star and how you get there in concise, clear statements that provide opportunities to connect, engage and inspire.

  • Discovery session to uncover where you're going and how you will get there
  • Three crafted options for your vision and mission statements
  • One round of feedback and revisions
  • Consultation on how to integrate your mission/vision with your business
7 days delivery
Any questions? Schedule a quick catch-up
You’re covered with payment protection so that you can cancel and get a full refund up to 24 hours after your purchase.
*By clicking I agree to the Terms & conditions
Tagline Ideas $600
Here’s what you can expect:

We’ll define your tagline after exploring many ideas, settling only on a simple and power-packed line that communicates your brand story or idea in a few, strong memorable words.

  • Discovery session to explore your brand’s proposition and objectives
  • Category and competitor research
  • Follow-up session to refine our learnings and agree on the brief
  • 15 tagline ideas
  • Visualisation of recommended taglines
5 days delivery
Any questions? Schedule a quick catch-up
You’re covered with payment protection so that you can cancel and get a full refund up to 24 hours after your purchase.
*By clicking I agree to the Terms & conditions
Campaign Ideas $1800
Here’s what you can expect:

Our campaigns will deliver action with big ideas, no matter if your target is large or small, bold or subtle. Concept ideas include headlines, visualisation, a description of the idea and an example of how it can be applied.

  • Discovery session to explore ideas and objectives
  • Follow-up session to refine our learnings and agree on the brief
  • Four campaign concepts with visualisation
  • Feedback session for development and refinement
  • Advice on the messages, formats and channels to help go to market
  • Note: An additional round of two campaign concepts, if required
7 days delivery
Any questions? Schedule a quick catch-up
You’re covered with payment protection so that you can cancel and get a full refund up to 24 hours after your purchase.
*By clicking I agree to the Terms & conditions
Elevator Pitch $900
Here’s what you can expect:

We’ll craft your pitch with simplicity, defining who you are, what you do and the problem you solve. Grab your audience’s attention, make them care and never forget you.

  • Discovery session to explore your business, ideas and what problem you're solving
  • Customer and competitor review
  • Follow-up meeting to refine our learnings and agree on the brief
  • Two concise options of your pitch narrative
  • One round of feedback and revisions
5 days delivery
Any questions? Schedule a quick catch-up
You’re covered with payment protection so that you can cancel and get a full refund up to 24 hours after your purchase.
*By clicking I agree to the Terms & conditions
Founder / Director Profile $800
Here’s what you can expect:

A powerful narrative that builds a bond with your listener, creates trust and reflects your personality.

  • One-on-one founder/director interview to learn all about you and your business
  • Follow-up meeting to refine our learnings and agree on the brief
  • Two crafted options for your profile
  • One round of feedback and revisions
5 days delivery
Any questions? Schedule a quick catch-up
You’re covered with payment protection so that you can cancel and get a full refund up to 24 hours after your purchase.
*By clicking I agree to the Terms & conditions
Website “About Us” Page $650
Here’s what you can expect:

A powerful “about us” narrative that builds trust and communicates what’s at the heart of your brand. A page that’s not all about you but what matters to your potential customer, building authority and demonstrating real value.

  • Discovery session to learn about who you are, your ideas and your business
  • Customer and competitor review
  • Follow-up session to refine our learnings and agree on the brief
  • Two crafted options of your “about page” with headlines
  • One round of feedback and revisions
5 days delivery
Any questions? Schedule a quick catch-up
You’re covered with payment protection so that you can cancel and get a full refund up to 24 hours after your purchase.
*By clicking I agree to the Terms & conditions
Landing Page $900
Here’s what you can expect:

We clarify your message and craft engaging, consumer-centric content that connects with your visitors, clearly articulates the value of your offer and provides a crystal-clear call to action.

  • Workshop session to explore ideas and objectives
  • Audience and competitor research
  • Follow-up session to refine our learnings and agree on the brief
  • Two concepts of your landing page with headlines, content and a call to action
  • Visual mood board of chosen landing page concept
  • One round of feedback and revisions
5 days delivery
Any questions? Schedule a quick catch-up
You’re covered with payment protection so that you can cancel and get a full refund up to 24 hours after your purchase.
*By clicking I agree to the Terms & conditions
Brand Naming and Story Consultation $80
Get advice on:
  • Managing and creating a brand name in-house
  • Your existing story to create a stronger, more cohesive narrative
  • Using customer insights to drive marketing
  • How to apply your brand story to communications
Here’s what you can expect:

No matter where you are on your name or story journey, we work with you to find an approach that works for you, providing clarity, direction and specific actions so you can take your project to the next level.

  • An objective 'outside-in' look at your project
  • Fast action steps that you can implement
  • Evaluation of existing names or stories
  • Practical and insightful advice
  • The guidance needed to inspire informed decisions

How to book your consultation session

  1. Select the consultation time required.
  2. Once purchased, you will receive an email with details on scheduling a meeting on Zoom or a call.
  3. On the email will be a link to complete pre-consultation questions.
Any questions? Schedule a quick catch-up
You’re covered with payment protection so that you can cancel and get a full refund up to 24 hours after your purchase.
*By clicking I agree to the Terms & conditions
Brand Idea Consultation $80
Get advice on:

We’ll support our clients at whatever stage of their journey from all of the ideas ( to the NO ideas! ).

  • Evaluating your ideas
  • Getting the foundations right for your brand idea
  • Bringing your idea from an initial concept to a developed brand idea
  • Using storytelling to develop and sell your ideas
Here’s what you can expect:

No matter where you are in your brand's journey, we're here to advise you on the right approach.

  • Help in moving forward with clarity
  • An actionable approach with recommendations
  • An increase in the chance for success
  • Evaluation of your idea by an industry-trusted professional
  • Guidance needed to inspire informed decisions
3 days delivery

How to book your consultation session

  1. Select the consultation time required.
  2. Once purchased, you will receive an email with details on scheduling a meeting on Zoom or a call.
  3. On the email will be a link to complete pre-consultation questions.
Any questions? Schedule a quick catch-up
You’re covered with payment protection so that you can cancel and get a full refund up to 24 hours after your purchase.
*By clicking I agree to the Terms & conditions
Rebranding Consultation $80
Get advice on:
  • How to secure buy-in from executives
  • The level of financial and resource commitment that’s required to rebrand
  • Shortlisting, interviewing, selecting and managing your brand agency
  • Building a roadmap to rebrand successfully
Here’s what you can expect:

A partner to solve specific problems quickly, tailor advice to your needs or be a safety net across the entire timeline of your project. This gives you all the reassurance you need at any point in the rebranding process.

  • Advice, troubleshooting or project rescue
  • An objective 'outside-in' look at your project
  • Strategies to secure buy-in and acquire resources
  • The guidance needed to inspire informed decisions
4 days delivery

How to book your consultation session

  1. Select the consultation time required.
  2. Once purchased, you will receive an email with details on scheduling a meeting on Zoom or a call.
  3. On the email will be a link to complete pre-consultation questions.
Any questions? Schedule a quick catch-up
You’re covered with payment protection so that you can cancel and get a full refund up to 24 hours after your purchase.
*By clicking I agree to the Terms & conditions
Brand Start-Up Consultation $80
Get advice on:
  • Prioritising the brand from day one
  • Uncovering opportunities for competitor differentiation
  • Identifying ideal customers and how to motivate them
  • Identifying the one thing you want to be remembered for
  • How to uniquely position your start-up brand
Here’s what you can expect:
  • Help moving your start-up business into a brand idea
  • Brand start-up evaluation, feedback and critique
  • A deeper understanding of your customers’ motivations
  • Practical, insightful and actionable advice
  • The guidance needed to inspire informed decisions
4-7 days delivery

How to book your consultation session

  1. Select the consultation time required.
  2. Once purchased, you will receive an email with details on scheduling a meeting on Zoom or a call.
  3. On the email will be a link to complete pre-consultation questions.
Any questions? Schedule a quick catch-up
You’re covered with payment protection so that you can cancel and get a full refund up to 24 hours after your purchase.
*By clicking I agree to the Terms & conditions
  • Make selection
  • Confirm selection
  • Make payment
Brand Pillars and Messages
Remove $1500
  • Workshop session to explore your business and brand
  • Competitor research
  • Follow-up session to refine our learnings and agree on the brief
  • Define your brand pillars
  • Articulate your brand messages to support each pillar
  • Consultation on how to integrate your brand pillars and messages
10 days delivery
Vision and Mission
Remove $950
  • Discovery session to uncover where you're going and how you will get there
  • Three crafted options for your vision and mission statements
  • One round of feedback and revisions
  • Consultation on how to integrate your mission/vision with your business
7 days delivery
Tagline Ideas
Remove $600
  • Discovery session to explore your brand’s proposition and objectives
  • Category and competitor research
  • Follow-up session to refine our learnings and agree on the brief
  • 15 tagline ideas
  • Visualisation of recommended taglines
5 days delivery
Campaign Ideas
Remove $1800
  • Discovery session to explore ideas and objectives
  • Follow-up session to refine our learnings and agree on the brief
  • Four campaign concepts with visualisation
  • Feedback session for development and refinement
  • Advice on the messages, formats and channels to help go to market
  • Note: An additional round of two campaign concepts, if required
7 days delivery
Elevator Pitch
Remove $900
  • Discovery session to explore your business, ideas and what problem you're solving
  • Customer and competitor review
  • Follow-up meeting to refine our learnings and agree on the brief
  • Two concise options of your pitch narrative
  • One round of feedback and revisions
5 days delivery
Founder / Director Profile
Remove $800
  • One-on-one founder/director interview to learn all about you and your business
  • Follow-up meeting to refine our learnings and agree on the brief
  • Two crafted options for your profile
  • One round of feedback and revisions
5 days delivery
Website “About Us” Page
Remove $650
  • Discovery session to learn about who you are, your ideas and your business
  • Customer and competitor review
  • Follow-up session to refine our learnings and agree on the brief
  • Two crafted options of your “about page” with headlines
  • One round of feedback and revisions
5 days delivery
Landing Page
Remove $900
  • Workshop session to explore ideas and objectives
  • Audience and competitor research
  • Follow-up session to refine our learnings and agree on the brief
  • Two concepts of your landing page with headlines, content and a call to action
  • Visual mood board of chosen landing page concept
  • One round of feedback and revisions
5 days delivery
Brand Naming and Story Consultation
Remove $80
  • An objective 'outside-in' look at your project
  • Fast action steps that you can implement
  • Evaluation of existing names or stories
  • Practical and insightful advice
  • The guidance needed to inspire informed decisions
Brand Idea Consultation
Remove $80
  • Help in moving forward with clarity
  • An actionable approach with recommendations
  • An increase in the chance for success
  • Evaluation of your idea by an industry-trusted professional
  • Guidance needed to inspire informed decisions
3 days delivery
Rebranding Consultation
Remove $80
  • Advice, troubleshooting or project rescue
  • An objective 'outside-in' look at your project
  • Strategies to secure buy-in and acquire resources
  • The guidance needed to inspire informed decisions
4 days delivery
Brand Start-Up Consultation
Remove $80
  • Help moving your start-up business into a brand idea
  • Brand start-up evaluation, feedback and critique
  • A deeper understanding of your customers’ motivations
  • Practical, insightful and actionable advice
  • The guidance needed to inspire informed decisions
4-7 days delivery
You’re covered with payment protection so that you can cancel and get a full refund up to 24 hours after your purchase.
*By clicking I agree to the Terms & conditions

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